Protein is undoubtably the most used supplement in the world, and rightfully so. The downside to this, is that it has become the most heavily MARKETED supplement in the world.
What does the marketing of Protein entail? The same principals in making any other product “seem” superior to the next. Is there truth in some of these marketing tactics? Of course.
Is there ONLY truth? Of course not.
What TRULY makes a GREAT Protein product?
PROFILE – 100% Whey Protein Isolate is NOT Always Better!
While 100% Whey Isolate products contain certain advantages, they also have their own drawbacks. Aside from being far more expensive, Pure WPI is a very denatured version of WPC. Since denaturing can affect the biologic activity of certain peptides, whey protein concentrate has a theoretical health advantage over isolate. That being said, depending on the process used, whey isolate may still have significant amounts of bioactive peptides. Ion-exchange is a very popular purification process that, while producing the highest concentration of protein, essentially destroys ALL bioactive compounds. Micro-filtration techniques are the more expensive processes, but yield a whey isolate with more intact bioactive peptides.
Valor Pro is 60% WPC and 40% Micro-Filtered WPI. This delivers an immense amount of bioactivity while maintaining an affordable price-point for the fitness connoisseur.
COMFORT OF USE – Avoid Sugar Alcohols, Avoid Upset Stomach.
You may have only noticed this on the Nutrition Profile of Protein Bars, but it is a FACT that many Protein supplements contain Sugar Alcohols. These are NOT efficiently absorbed and metabolized by your digestive system and get fermented in your intestine, hence, causing you to bloat and have an upset stomach.
Examples include: sorbitol, mannitol, xylitol, maltitol, maltitol syrup, lactitol, erythritol, and isomalt.
Valor Pro is 100% free of Sugar Alcohols.
FLAVOR – If it doesn’t taste good, you won’t drink it.
With the exception of those with the iron tongue, taste is a very important factor for today’s consumer.
In creating Valor Pro, we sampled HUNDREDS of flavoring systems before deciding that we had found the BEST TASTING options for our customers.
Absolutely ZERO Amino Spiking.
Unrivaled Taste and Consistency.
Easily Mixed with Zero Clumping.
Sugar FREE with only 125 Calories.
Speed Metabolism – Build Muscle – Recover Fast.